Drapers Social Summit ignited the conversation around the future of social media in fashion retail, bringing together the industry’s most creative and commercially minded leaders for a fast‑paced half‑day of ideas, insight and inspiration. The room buzzed with energy as retailers and brands explored how to cut through the noise, build real communities and drive measurable growth in an ever‑shifting digital landscape.
From unlocking the true value of influencer partnerships to navigating emerging platforms, and from tackling the ethics of surveillance capitalism to rethinking how social integrates across the wider marketing mix, the discussions were sharp, honest and refreshingly forward‑thinking.
This year’s event was free to attend for retailers and brands, attracting a dynamic mix of social strategists, digital innovators and marketing leaders who came ready to share, challenge and collaborate.
Drapers Talks podcast
The community behind Primark’s marketing strategy
Primark’s marketing and community leads reveal how it is utilising its community to drive social media.
How paid media is evolving
Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.
Tips to build a brand in the social media sphere
Odd Muse's Aimee Smale and Never Fully Dressed's Lucy Aylen reveal their expert tips on how to build and maintain a brand.
Become a partner
By partnering with us for Drapers Social Summit, you can reach a deeply engaged audience of industry leaders and innovators, aligning your brand and solutions with critical, innovative subject matter.
If you are interested in being involved in this event, please contact Victoria Clubley victoria.clubley@emap.com to discuss your business objectives and find the right solution for you.
You are never going to come up with all the ideas yourself. It is always about meeting people, figuring out what they are doing. If you don't look externally, you will never find out
Paul Wilkinson, product director,
Deliveroo
Coming together at events like this, is great for expanding your horizons, learning about other business, learning about new things, bringing them back to your business and helping your business grow
Luke Jonas, co-founder,
Nest Commerce
It's exciting to hear what similar brands or what other companies are doing, to spark ideas and innovation, and then be able to build a good customer journey
Sophie Drake,
Never Fully Dressed
Everyone comes together as equal peers, as business people, all trying to achieve goals
Elizabeth Azide, director of marketing, EMEA,
BigCommerce
We are all in the same boat together and we learn together
Monika Tamics, director of digital product,
Ganni