Liam joined Represent as employee number 11 and has since played a pivotal role in transforming the British streetwear label into a global powerhouse. With a background in leading marketing campaigns across FMCG brands at top Manchester agencies, Liam now oversees the full marketing mix at Represent—including performance, brand, influencers, events, and affiliates.

Under his leadership, the brand has scaled to over £100 million in revenue by 2024, with major success in expanding into the US market. Liam’s expertise lies in building culturally resonant brands, scaling direct-to-consumer businesses, and crafting marketing strategies that deliver both hype and profit.