Kate has been at Primark for 3 years and heads up the Social Media, Press, Influencer and Talent teams. Her career highlight was launching the Primark Adaptive range in January 2025. Prior to Primark, Kate has worked in various marketing and comms roles at Sainsbury’s, Dunelm and Time Inc (now Future Publishing). Kate is a passion people person and a natural problem solver – both of which have served her well throughout her career and at Primark. She loves to travel and has visited 65 countries, is passionate about interior design (currently renovating an Edwardian home) and has a husband and 2 cats!