In a market saturated with content and fleeting trends, how can brands harness influencer marketing to drive real results?

With over two decades of experience leading marketing transformation at some of the UK’s biggest brands, Charlotte will share how Matalan is building long-term loyalty through social storytelling, setting clear KPIs, and making ROI measurable in an evolving landscape. Expect actionable insight into influencer selection, creative collaboration, and the metrics that matter.

Moderated by: Jill Geoghegan, editor - Drapers